Looking back too much can be a danger to what's coming next.

Ed is great at merging design with storytelling, especially in the world of sports and football kits. With experience at Leeds United, Adidas, and Puma, he is a go-to expert for creating designs and kit that resonate on both a visual and emotional level.

He joined the Label Sessions Presents podcast to talk mixing storytelling with design, specialising in game-changing football kit design, and more.