Brand is more than just marketing. It's a form of risk management, boosting awareness and preventing the risk of being left behind by the consumer.

James is an experienced brand strategist and communications planner with a keen focus on using data and research to drive brand positioning and strategy. James combines deep analytical insights with a passion for future-forward industries. He specialises in the intersection of macro forces and cultural shifts, he has expertise in net zero culture, sustainable business models, and financial services.

He joined the Label Sessions Presents podcast to talk viewing brand strategy, viewing brand as a mode of risk awareness, working in the worlds of net zero products, plus much more.